introduced the holiday for the first time in 1936,
when it ran an advertisement aimed at foreigners.
Later in 1953
it began promoting the giving of heart-shaped chocolates;
other Japanese confectionery companies
followed suit thereafter.
In 1958 a some department store in Shinjyuku
ran a "Valentine sale".
Further campaigns during the 1960s popularized the custom.
(from Wikipedia)
A monkey likes chocolates !
A monkey likes chocolates !
